Degrees and Certificates Information (College Catalog)

Successful advertising professionals have the ability to blend creativity with business savvy. Unbounded curiosity and imagination fuel their motivation. Figuring out how to persuade people energizes them. It's like a game - and it's lots of fun.

What Does It Take To Succeed In Advertising?

If you have what it takes, a career in advertising offers challenges and rewards beyond most jobs. To succeed in an advertising career, you need to be creative, organized, motivated, tactful, outgoing, decisive and tough. You need to be able to think on your feet, and be able to handle deadlines and pressure. You need to work equally well in a team environment and individually. And you need to understand marketing strategy and consumer behavior.

What Do Advertisers Do?

Firms in the advertising industry develop advertisements for other companies and organizations and then place them in print, broadcast, interactive, and other media. This industry also includes firms that sell advertising space for publications, radio, television, and the Internet. There are more than 21,000 advertising establishments in the United States. Many of the largest advertising agencies are international, with a substantial proportion of their revenue coming from abroad.

Is The Advertising Career Track for You?

Careers in advertising involve variety, creativity, travel, satisfaction from seeing ones' personal accomplishments, and contact with others. Advertising jobs are found in advertising agencies, media organizations, advertising departments in business firms, nonprofit organizations, and marketing research firms. The four major career paths in advertising are account management, creative, media and research.

Typical Positions Open in Advertising:

What To Expect: