Degrees and Certificates Information (College Catalog)
Job opportunities are HOT in the field of marketing. According to Money magazine, Marketing is forecast to be one of the top ten careers in the 21st century!
Why Marketing?
Executives now realize that the difference between firms that succeed and those that do not is usually found in how effectively they perform marketing functions. To achieve success, firms are hiring and promoting managers with a marketing background.
What Is Marketing?
People often define marketing as advertising, but marketing is much more. Marketing is concerned with the identification of consumer wants and needs and the development of products, distribution channels, pricing, and communication methods to best satisfy those wants and needs. Our economic system is dependent on the ability of organizations to match resources with needs. As such, firms become more marketing-oriented every year.
Who Should Consider A Marketing Career?
You're a great match for this field if you have good communication, problem solving, creative, and customer service skills. High-energy people who enjoy working with others will do well in this field.
What Are The Job Opportunities?
Students with marketing skills often find careers in advertising, public relations, sales, product management, retailing, market research, non-profit organizations, small businesses, and start-up companies. Sacramento City College offers an introductory marketing course, as well as more specialized courses in advertising, public relations, selling, retailing, Internet marketing, and other areas.